Because The Afterparty is Always Better

I love creating content. Like, really freaking love it. Unlike a lot of other health coaches out there, I was in the content creation world FIRST then went for my health coaching certification. What resulted when I graduated was nothing short of chaos.

After completing my certification, I tried the traditional route of doing one-on-one coaching for a bit. And it was great. But, I didn’t love it. And to be honest, it’s a lot of work that can be emotionally draining.

I decided to try my hand at marrying content creation with health coaching. My intention was to help others become more knowledgable about the small health choices they are faced with on a daily basis.

But, in a world of health guru’s telling people they are wrong for eating anything other than kale and washing with anything other than air or something from GOOP’s must haves-list (don’t get me wrong! I LOOOOVE me some GOOP-ish living ok! Who wouldn’t?), it’s hard for regular people like me who shop at Target and have an actual budget, (even if I’m not able to stick to the damn thing), and still order take out when I’m not in the mood to cook to know who to listen to.

And this is mostly because the lives portrayed in those IG accounts with white couches and expertly curated Acai and salad bowls are not my reality. YET! #Manifesting

I wanted to create a space for real people learning and trying to be a realistically, non-overwhelmingly obnoxious “well-er” version of themselves. Basically, a space I would want to visit and feel welcomed.

Think along the lines of: If I shop at Trader Joe’s, how can I pick the healthiest version of the foods I’m already eating/liking. If I’ve never gone to Trader Joe’s or Whole Foods because I thought it was too expensive, here’s a couple products to look for to get your feet wet and WHY you might want to consider putting those stores in your regular routine. And if you don’t have access to these stores, here’s how to pick the best things at the store that you’re near, and terms to look for. And same when it comes to beauty.

Interested in the more “woo-woo” things, well here’s a few spices you already have in your cupboard that may help you relieve stress (hello, SAFFRON!) and medical study to ease your worries about trying it.

And when you’re ready to take your wellness journey up a notch, how can I help others feel confident doing that?

The only only way to do that is with knowledge.

Where can we get that knowledge without being made to feel bad or like we are being judged.

That’s when I was like screw it, I’m just going to do that myself and started creating content with that goal.

The cons to this approach are, well…plenty.

The first is our attention as a society has turned to sh$t. Myself included!

I was so serious in this video where I mentioned that my memory and attention are too often horrendous. Studies show we are only able to pay attention to something for short periods of time, and when the subject of whatever we are watching is relatively boring, forget about it.

The second thing is creating content with the purpose of educating others is inherently frustrating for the creator.

With the shortened caption space, or recording time of a video made with the intention of it being shareable, you are not able to give full context to the subject. To catch one’s attention, you also have to consider how the human psyche works when crafting the wording of the script of the video and caption. Because come on, we all love when something makes us gasp, say WTF, or feels like it’s speaking to us and our current state.

These are the keystones of making impactful and shareable content. But, it can also lead to lots of great and useful information being left out of the post.

Lastly, there’s the monetary aspect.

When someone is booking a coaching session with me or purchasing a good/service from someone, there’s an exchange of money for that good/service. It’s customary and expected.

However, that one-on-one time is not accessible for everyone. It might not fit their schedule or budget at the time.

And that’s why I had and will always create free videos.

But, given the aforementioned constraints (time, attention), I was never able to dive deeper on the topics I shared in social posts to the extent I wanted.

That is why I made this newsletter. It’s super niche and will always share backstories, and real world examples, and how you can use this information in your life with the goal of building deeper understanding in my trademark authentically relatable style.

But in a direct-to-your-inbox post that’s longer than a tiktok video or IG caption and shorter than a full blog post or directing you to a TED talk.

For the record, I watch TED talks for pleasure. If there’s one I think you really need to consider, I will absolutely let you know and give you the cliff notes. Are cliff notes even a thing anymore?! Am I that old now? :)

All this to say, THIS IS WHERE THE GOOD STUFF WILL HAPPEN!

This newsletter is where you will be able to learn more about topics that you might’ve never even thought of. And (HOPEFULLY), be able to reference when you need it when you find yourself in the aisle of a grocery store trying to know which can of black beans you should buy.

Ok, ok, I did a IG video about that too, but I even then, I couldn’t go on giving the type of information I wanted to because I only had 20-something seconds.

More coming soon on black beans and other wellness-ish things.

Thank you so so much for your support and I am happy you are here.

Tiffany